Whichever way you came here,


DIONCO INC.it is important that you know that we are Retail Store Consultants and are passionate about retail. Also, you need to know that we have been working in the retail industry for over four decades. Yes, that makes us feel a little old but, you could also argue, that's when you can claim to have seen it all!

You should also know that we have worked as Retail Store Consultants with some of the largest and some of the smallest retail companies in the world. Harley-Davidson Motor Company, Williams-Sonoma, HoneyBaked Ham, the Bata Shoe Organization, Microsoft, ASICS, Ritz-Carlton, Intel to name a few of the large ones. The Man Alive, Potomac ABC, Sam's Wines & Spirits, and Poster Plus among the smaller ones. Large or small, it does not make a difference to us and to the consumer. Retail is retail and consumers expect the best of retailers whether you are a 4,000-employee operation or a 5-person independent store. So, if the best of the best is out there - and we have the luxury to know what it looks like - you'd better know what it is and match it or, rather, exceed it. Because if you don't... Well, that is what we, in our role as Retail Store Consultants, are good at: telling you how you can be the best and helping you get there.

And it does not hurt that James Dion, President of storecheckup.com and Dionco Inc. (www.dionco.com), is an Industrial Psychologist by education and has worked in retail for companies of the likes of Sears, Levi's Strauss, and Gilmore Department Stores. Or, that he wrote three books on retail selling and how to start and run a retail business (www.dionco.com/books/).

Now, let's get a little more formal. Here are the bios of the brains behind storecheckup.com.

James Dion

James Dion - Retail Speaker & Retail Store Consultant

James Dion (Jim), founder and president of Chicago-based Dionco Inc., is an internationally known Retail Speaker & Trainer, Retail Store Consultant, and the Author of the best-sellers Retail Selling Ain’t Brain Surgery, It’s Twice As Hard, Start and Run a Retail Business and The Complete Idiot’s Guide to Starting and Running a Retail Store. Learn more >
Jim consults, trains and speaks on consumer trends, retail technology, selling and service, retail merchandising and operations, marketing and leadership.   

With a BS, MS degree in Psychology from Chicago State University and a Ph.D. (abd) in Industrial Psychology from the Illinois Institute of Technology combined with over 30 years of progressive retail experience working at Sears, Levi Strauss and Gilmore Department Stores, Jim is one of the most sought after Retail Store Consultants and Retail Speakers in the US and internationally.

As a Retail Store Consultant, he has helped hundreds of retailers large and small successfully reposition their retail business, including Ritz-Carlton, Harley-Davidson, Hummer, Poster Plus, The Hat Shack, and Potomac ABC to name a few.

A PC expert and a Microsoft Developer, Jim has conducted major retail system and POS installs at retailers nationwide. He also studies and evaluates new retail POS, EDI, merchandising systems and relationship marketing software. He has been a judge for the Microsoft© Retail Developer Awards as well as for CIO Magazine Top 100.



As a Retail Speaker, Jim has delivered hundreds of keynote speeches, seminars and workshops for some of the largest companies in the US and internationally. Companies like Microsoft, Maytag, Vestel (Turkey), IBM, Honey-Baked Ham, Williams-Sonoma, ASICS, JDA, Swarovski, Macy’s and others have all benefited from Jim's insights on retail selling, merchandising, technology, and consumer trends. Jim is also a frequent Retail Speaker for leading associations, including the National Retail Federation, the Association of Golf Merchandisers, Narta (Australia), the National Shoe Retailers Association, the National Sporting Goods Association and many others. He is a faculty member in the MBA program at Harley-Davidson University and works with Harley-Davidson dealers around the world.

A writer for hundreds of national and international trade magazines and a regular contributor at www.allexperts.com, Jim is consistently ranked at the top for his insights and practical advice. He has also appeared on NBC, Fox News, First Business and CNN US and Turkey.

Stefania Pinton

Stefania Pinton - Retail Store Consultant

Stefania Pinton has been a partner at Dionco Inc. since 2002. Her in-depth knowledge of the retail industry gained in almost 25 years of working with some of the largest retail companies in the world along with her international background have greatly contributed to making Dionco a firm of national as well as international standing. Learn more >
Stefania's expertise covers a broad spectrum of strategic planning, concept development, and performance optimization in the areas of human resources, store operations and training and development.

Traveling internationally, she was exposed to diverse culture and business practices which contributed to broadening her understanding of global business issues and opportunities.

At Dionco, Stefania works on human resources management consulting, instructional material design and development, retail and consumer trends reviews as well as retail best practices research and market studies. Some of the clients she has worked for include Sam's Wines & Spirits, Healthy Back, HoneyBaked Ham, Harley-Davidson, TitleMax, Ritz-Carlton, Louisville Tile Distributors, Williams-Sonoma, Nokia, M&M'S World Stores, and NARTA. Stefania is also the webmaster of both www.dionco.com and storecheckup.com.

Prior to joining Dionco Inc., Stefania was the Director of International Training & Development for the Bata Shoe Organization headquartered in Toronto, Canada. Bata is the largest global footwear retail and manufacturing company with over 60 operating companies and over 4,700 company-owned retail stores.

Stefania is a member of the NRF Retail Reference Center's AMAC Peer Review Group.

Stefania graduated from the University of Padova, Italy with a BS degree in French and English. She is fluent in Italian, English, French and Spanish.
Yes, there are plenty of highly qualified people whom we can tap into if needed (if the project is large), but rest assured that when you are hiring us, it is us you are getting.